Custom Press Materials
Maximizing the value of your book is accomplished through a customized PR / Marketing game plan. Advantage is an expert in coaching and preparing authors for their media efforts. A complete press kit is a critical component of your media efforts if you are planning a book review campaign or are targeting a specific sector of the media industry, where more than the traditional release is needed (ie: radio.) Included in the kit is a targeted pitch letter highlighting the stand out qualities of your book, the press release, an author information sheet, important bullet points related to your books topic as it relates to current news stories, and suggested interview questions Regardless of your publicity strategy, Advantage can arm you with the appropriate tools to maximize your media efforts.
Publicity Campaign Options
Advantage offers a full range of campaign options and services. Our in-house publicist will work with you to custom tailor a plan that makes sense for you and your book, based on your goals. Depending on the nature, scope and targeted audience for your work, we will strategize a plan that will maximize exposure in the appropriate mediums. Advantage is pleased to conduct a traditional book review campaign, launch a targeted radio and/ or television outlets, run a national print and online initiative, execute a national expert article campaign, and so much more. We are skilled in creating winning formulas to reach the widest audience through a targeted well-researched approach.
Media Training
Media training helps you to strengthen your communications skills and developing new skills so that you are comfortable and confident interfacing with the press. This invaluable service will help you to learn how to talk on the radio, what to do in a television interview, how to create sound bites and elevator speeches and how to engage your listeners or viewers. Learn to tailor your message to the audience that you are addressing for maximum impact and to best service the information needs of a specific media. For those new to media exposure, media training is highly recommended.
Tip Sheets
Advantage will design a custom-sales tip-sheet for your book. Used by our sales staff when pitching your book to appropriate retail and institutional buyers, it is a valuable information tool that you can post on your website, provide to the media, share with individual consumers, or use as an advertisement when speaking at conferences and seminars. A tip sheet is often the first thing bookstores ask to see when considering carrying a certain title. It is also used by bookstore managers when determining if a book or an author is appropriate for an in-store book signing or speaking engagement.
Featured Magazine Article
Once your book has been fully edited and designed inside and out, Advantage’s design and editorial teams will then combine select portions of the text with magazine-style graphics and art to create a fully-illustrated four-page, four-color digital marketing brochure. This highly designed and well edited material is an important marketing and promotional tool, an extension of the tip sheet and perfect for mailers to pre-announce your book’s publication. It can also be used to promote your business, your availability as a speaker, or for use in media mailings. The four color featured magazine article is a unique feature at Advantage and sets your book apart from the pack.
