Strategic Marketing and Support
Publishing a magazine is an ongoing endeavor that requires daily attention and support, which Advantage provides. You will be able to delegate 100% of the publication of your monthly magazine to a seasoned team of professionals. There is no better vehicle to communicate your company’s message and core values that through a monthly or quarterly glossy magazine. Advantage has the ability to offer, market, and fulfill customized versions of your magazine and other content syndicated products to suit the needs of your customers and clients. We will work with you to determine the best format and layout to convey your message, impress your clients and engage your employees.
Editorial
Advantage has a substantial and deep well of syndicated content from over 250 authors from which to draw for your magazine. Your devoted editor will work with you directly to develop market exclusive, industry specific content, which can include articles about metrics and trends in your industry or Q/A’s with industry leaders. Advantage will develop feature articles, attention grabbing headlines, and re-occurring columns. We help you determine what information and in what style will most impact your targeted audience. Advantage provides thorough copyediting and proofing in the standard industry style to ensure that you are delivering a top of the line professional magazine. Leave the work to us.
Graphic Design
Advantage’s team of seasoned designers creates custom cover designs, interior layout and formatting in a style of your choosing based solely on your input. Your assigned Design Director oversees the details, and interacts with the editors, to take responsibility for the overall project. The design team ensures that every page is consistent with the overall look and feel of your magazine, and that the layout is flawless, enabling you to provide your readers with a monthly or quarterly magazine experience of superior quality. Advantage employs high quality printers and maintains a strict production schedule to ensure a timely handsome finished product.
Distribution
Advantage offers direct-to-client fulfillment options. We print and ship your magazine directly to your office, trade show, the front door of your best clients, prospects, vendors, employees and strategic partners. This service takes the logistics of fulfillment and delivery off your hands. All postage and handling of magazines being mailed within the United States are included. Additionally, Advantage maintains and verifies the accuracy and deliverability of your mailing list on a monthly basis, tracking faulty addresses and communicating the issue directly back to you. Let Advantage take your ideas to your customer’s doorsteps.
Web Design and Management
Advantage’s web design staff, graphic artists, and marketers create an interactive website on a flexible blogging platform for your magazine. Using sales driven design and copy, your magazine’s website is a portal for your clients, prospects, and the media to learn about your company, your services, your magazine and brand. Allow people to stay abreast of your company’s news and events between each printed issue of your magazine through the magazine’s website, generate new leads, and build your mailing list. Take a look at an example of our sleek presentation at www.winningthewebmag.com.
