A GREAT MANY of the corporations, organizations, and associations that boast the most loyal of customers publish a magazine. Have a peek at the most recent issue is a saying well observed by the most successful of business professionals. What makes having your own magazine such a wise investment? Consider these facts:

Build a fence around your customers.
One of the keys to ensuring that your customers never leave is being top of mind. With a magazine, you and your organization are in front of your clients and customers, every single month. They remember you. They think about you. When they are ready to re-purchase, you are at the top of their minds, NOT your competition. Don't forget that it is 5X more costly to acquire a new customer than it is to keep an existing one.

Build celebrity-power for your brand.
Only the biggest celebrities and organizations around the world have their own magazine. Why? They understand the power of positioning. When you attend Harvard University, you are perceived by your peers to be smart and well connected. Having a magazine is much the same. You and your organization are perceived by your peers to be on the same level as the other celebrities and mega-organizations that also have their own magazine.

A revenue stream.
Having a magazine is a great business decision if not simply for the revenue streams it produces. The first stream of revenue is circulation, or what most people would know as subscribers. The second stream of revenue is advertising. Other streams of revenue include electronic newsletters, faxes, special reports, and books that come directly from the magazine. A magazine is not only a smart marketing decision, it is a smart money-making decision too.

Get phone calls returned.
You know who they are. But they don't know who you are. Instead, they just ignore your calls and emails like they ignore salespeople. That's where having your own magazine comes in. It's not a sales call. It's not a sales-y email. It's not a brochure or a catalog or a marketing mailer. It's a magazine, and it offers tons of useful stuff every month that your prospects want and need. When you make your next call, they're thrilled and honored to hear from you...since you're not a salesperson, but the publisher of a successful magazine.

A source of contentment.
There is satisfaction in having your own magazine, knowing that the success of your organization is better assured because of it. To learn 16 other ways to grow your business with a magazine, request your complimentary copy of 21 Ways to Build Your Business with a Magazine and learn more about Advantage's Custom Magazine Publishing services.